Given the link between job satisfaction and employee morale, employee engagement may be essential to organisational success. Workers who are engaged are more likely to be efficient and productive. Employee engagement may be defined as the extent to which workers devote their mental, emotional, and behavioural resources to achieving successful organisational outcomes. The review paper involves employee engagement tactics that are vital to the business. Employee engagement helps companies monitor and manage the employees' perspectives on the essential elements of the workplace culture. Employee engagement may be considered as important to all businesses as having measures that help create a stronger workplace culture, reduce staff turnover, increase productivity, and improve working and customer relationships, all of which influence a company's bottom line. Increased employee involvement also makes employees their own greatest advocates. Employees who are engaged are invested in their roles and less inclined to quit their jobs. Sometimes, the greatest employees are not working because companies risk losing them. For them to continue working efficiently at the company, interaction is essential. Employee engagement may be considered as being extremely important to all businesses since having effective tactics in place helps to create a better work environment, reduce staff turnover and productivity levels, and improve working relationships with both clients and co-workers, all of which have an influence on the company's bottom line. Employee involvement raises productivity, strengthens relationships with co-workers and customers, and enhances the workplace culture. The review paper draws on secondary data sources, including M&S, as a case study to apply and discuss various concepts and theories in practice.