Abstract: Australia and Thailand have a long history and enchanting culture. They draw huge numbers each year from overseas visitors interested to experience this culture and tradition of these two great nations. Entrepreneurs help in preserving culture and tradition through selling and showing other people about other culture that a tribe or even a cluster of several villages produce. The authors compare the promotional history for the last decade and development support that the respective government agencies have been providing to such ethnic traditional products, investigate the problems that the rural people face in marketing their traditional skills. Our study identifies key issues posing substantial challenges to this industry in the near future. We propose a time grid for the government agencies and NGO’s to rethink strategies towards enhancing revenues streams, preserve and protecting these cultures and more importantly motivate the next generation to continue to build on that heritage.