The widespread use of sports events goes hand in hand with the constantly changing travel motives and the increasing experience orientation of society. How relevant a sports event is or can be for the venue is ultimately determined by numerous factors, both internal and external. In addition to the type and scope of the respective event, the characteristics of the city, region or country itself also play a major role. The aim of this study is to make a comprehensive inventory of the structures of the management and organisation of sporting events as a tourism product in order to create recommendations for action. The method used in this study was a review of the relevant literature. In analysing various research results, it was discovered that sports events and their marketing are a rapidly developing segment, the use of which is to be regarded as a significant communication tool in tourism. Sport events are valued as attractions, catalysts and image bearers and thus constitute an important tourism motive. Furthermore, the uniqueness of such events and the interaction of the environment, the people involved and the management systems should be mentioned. Furthermore, sporting events have a project character and can be seen as complex events with organisational requirements. Furthermore, it can be seen that there are different types of sporting events, for which the different occasion, duration, origin as well as size play a role. Sporting events have become an important element of tourism. Many destinations around the world are developing sports event portfolios as a strategic weapon to attract tourists and strengthen their brand. For many of the host cities, the goal at the time of the sporting event is not only an increased tourism demand. Through numerous investments in the respective city or region, sporting events are even seen as an element of urban development policy, with hoped-for positive effects on politics, the economy and society. Sporting events are also subject to constant change and will not lose their relevance and popularity in the future. Destinations must be oriented to current travel trends and they have to react appropriately.