This study investigates whether a low-cost Excel automation of financial-performance reporting can generate measurable improvements in informational quality inside a small enterprise. The empirical field is a twelve-month deployment at Citizens Concierge in which a unified dashboard replaced manual spreadsheet routines. The intervention is evaluated using a pre versus post structure under constant organisational conditions. The automation produced a large reduction in reporting time and a large improvement in reconciliation accuracy, indicating that informational deficits in small firms are not solely structural or macro driven but are partly endogenous to process. The findings are interpreted against the finance literature which shows that actors update behaviour only when information is timely and credible as documented in Ogundipe 2023 and other scholars. The study contributes by showing that the informational mechanism assumed in listed-firm research can be engineered inside small firms without enterprise systems and without environmental change. The result positions financial-dashboard automation as an internal governance lever that operates through the informational channel.